Oracle Global Marketing Head – Oracle Retail GBU in Annapolis Junction, Maryland
Plans, executes, and measures demand generation marketing programs that result in growth of sales pipeline and revenue for Field Sales organization.
Develop and implement all field marketing activities within own business area to ensure achievement of short and long term business objectives, increased profit and market control. Contributes to the line-of-business and geography marketing strategy. Be an active member of the global Marketing team to ensure consistency of strategic marketing programs. Disseminate key corporate information to the line-of-business and geography operations pertaining to new product development/launches. Actively develop new approaches and opportunities for expanding company business base. Act as a liaison with senior management to ensure that marketing activities are in support of sales plans. Direct marketing resources and budget to be deployed using the most appropriate marketing mix for the line-of-business and/or the geography. Ensure consistency between global directions and line-of-business/single-geography implementation choices. Implement and monitor advertising campaigns on a line-of-business/geographical basis. Manage line-of-business/geographical social media strategy. Manage line-of-business/geographical social media strategy. Manage relationships with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives. Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year. Manage the activities of the staff according to overall marketing strategies and budgets. Implement organizational changes in line with changing business & market needs.
Directs and ensures the implementation of operational policies through subordinate managers. Interacts internally and externally with executive management involving negotiation of difficult matters to influence policy. Functional expertise and broad company knowledge. Software business management experience. Sales and Marketing experience in the IT industry. E-business Internet practical know-how. Proven ability to manage budget, approval processes, resource allocations. Professional credentials in Marketing, Academic credentials desirable. Past experience in Sales desirable.
This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Senior Director position providing leadership for the Retail marketing team working directly with the RGBU General Manager and leadership team, GBU central marketing and corporate teams to champion the Oracle Retail brand, drive demand, support deal progression, build community engagement and drive customer advocacy.
Our ideal candidate will be an experienced team leader, expert in digital best practices, developing compelling content and driving integrated campaigns. They will champion the Oracle brand and solutions in the retail industry, ensuring recognition of our thought and innovation leadership in the industry while creating robust programs for demand generation.
Tell the complete Oracle story for Retail and showcase customer success
Work closely with RGBU leaders to align and ensure marketing strategies and budget allocations support business goals
Ensure clear brand strategy, messaging and voice to ensure Oracle are clearly seen as retail industry leaders
Direct the development and execution of RGBU campaigns and integrated marketing programs to maximize demand generation working with associations, publications and industry influencers
Oversee and ensure excellence of RGBU digital channels including web, blog and social
Deliver compelling Oracle led and third-party events program to engage customers, support deal progression and build customer advocacy
Develop and implement, in conjunction with the corporate communications team, the RGBU PR and communications plan
Collaborate with Oracle Digital and RGBU sales teams to optimize follow up and value realized from demand generation
Work with GBU central marketing and corporate marketing teams to deliver on key initiatives, leverage broader Oracle capabilities and ensure delivery to best practices
Establish and regularly report on marketing performance metrics that are aligned with and support overall RGBU business goals
Provide day-to-day leadership for the RGBU marketing team.
Provide effective performance management: set clear goals for all staff and provide regular feedback on performance.
Manage to budget and ensure compliance with Oracle marketing policies
Sales and Marketing experience in the B2B IT industry market along with retail industry domain knowledge
10-15 years of marketing experience with 5-7 years of marketing team management
Exceptional strategic thinking, marketing experience with excellent communication, writing and presentation skills
Proven and quantitative success and skills in brand management.
Thorough understanding of the principles of modern marketing and the content management value chain
Must bring passion and energy to the position – true brand champion*. *
Experience and understanding in business-to-business marketing methodologies and modern marketing methods
Demonstrated success in creating, executing and measuring robust digital programs with advanced understanding of digital capabilities
Data and metrics driven, highly analytical
Experience managing complex projects and keeping them on schedule and budget.
Demonstrated management and team leadership ability
Ability to work collaboratively and effectively cross functionally
Travel will be required across the NA and EMEA and potentially LAD.
Title: Global Marketing Head – Oracle Retail GBU
Location: United States
Requisition ID: 210006WK