Oracle Product Marketing Manager, Oracle Marketing in Annapolis Junction, Maryland
Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market.
As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables.
Duties and tasks are standard with some variation. Completes own role largely independently within defined policies and procedures. Demonstrated product/project management experience. Excellent written and verbal communication. Demonstrated product/project management experience. Thrives in fast paced environment Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. Practical experience using the Internet. 2 years generalist experience and BA/BS degree in marketing or technical major preferred.
This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Audience understanding, technical aptitude, compelling story-telling, and cross-team influence are your superpowers. You understand martech platforms, the need for content management in modern marketing, and how loyalty plays a major role in driving returns for marketers. You have the ability to synthesize customer and market needs, the changing competitive landscape, and product differentiators to ensure revenue and market penetration targets are met. Working closely with the product, marketing and sales organizations, the ability to develop and articulate differentiated messaging consistently across sales and marketing channels is paramount.
The role of Product Marking Manager for Oracle Marketing solutions, focused on CrowdTwist and Oracle Content will have primary or shared responsibilities for:
Working with market research and insights to segment the market and establish buyer insights across key segments, identifying what opportunities, challenges and dynamics exist to grow and retain revenue
Defining sales plays for your product area, working closely with field leaders globally, and manage the development of level 1 (top of funnel) sales content to support these global sales plays
Working closely with our global marketing teams, developing clear, crisp, and differentiated positioning that guides messaging and marketing content in support of demand generation campaigns
Writing compelling content for blogs, web, sales decks and other channels
Ensuring product innovations are effectively communicated to the market on a quarterly basis
Being the point contact in global product marketing for product leadership as it relates to your areas of responsibility
To support the wide range of responsibilities encompassed within this role, the candidates must possess an equally broad set of skills.
Critical thinker with strong writing, communication, presentation development, public speaking and presenting skills
Ability to establish and leverage KPIs to make decisions in line with overall business objectives
Strong project planning and management skills
Ability to build strong relationships with functions outside of product marketing across product and GTM teams
Demonstrated success in working across teams to listen, consolidate and make decisions is critical
Proven ability to succeed in a fast-paced organization and unphased by ambiguity and competing priorities
Experience & Education
5 or more years of related product marketing experience, ideally in martech
Experience marketing products to marketers
Product marketing in a technology company with demonstrated success in launching winning products in the cloud
Ability to provide examples of go-to-market strategies and programs for prior roles in a related field, with the corresponding impact to revenue contribution
Master of Business Administration a plus
Title: Product Marketing Manager, Oracle Marketing
Location: United States
Requisition ID: 210006ZE