Guidehouse Marketing Manager - Energy, Sustainability, and Infrastructure in Annapolis, Maryland
Guidehouse is a leading management consulting firm serving the public and commercial markets. We guide our clients forward towards new futures that build trust in society and your professional skills along the journey. Join us at Guidehouse.
Reporting to an Energy, Sustainability, and Infrastructure team lead, this Marketing Manager will have day-to-day responsibility for managing and executing marketing programs for the segment. This professional will develop and execute integrated marketing programs and sales support initiatives supporting key segment priorities. The designated professional must have experience with message development as well as functional expertise in content marketing/ thought leadership, lead generation, advertising/public relations, digital and social media marketing, and direct sales programs. This professional will develop direct-to-customer marketing campaigns and programs.
Responsibilities will include, but are not limited to:
Developing integrated marketing programs/plans for existing solutions (including Guidehouse Insights). Balance brand-building and lead generation objectives, while ensuring that programs drive lead generation that ultimately results in measurable revenue and positive ROI for the business.
Working collaboratively segment and corporate marketing teams
Managing internal and external resources in the execution of marketing activities that achieve strategic and marketing goals, to include:
Publication and distribution of thought leadership content. Partner with practice professionals on the development of the content strategy, editorial calendar, and distribution channels. Support the development internally and drive external distribution. Execute programs, monitor and track results, and manage lead generation and follow up activities related to the content program
Plan and execute additional relationship development and lead generation programs as necessary. This could include digital advertising, webinars, live or virtual events, direct mail, or other programs as deemed necessary.
Development of presentations, marketing collateral, sales materials and other sales support content, whether digital or hard copy.
Effectively placing print, digital, and social advertisements as needed.
Support a public relations strategy which positions Guidehouse expert professionals as thought leaders.
• Bachelor’s degree in Business, Marketing, Communications, Journalism or a related field.• Five-to-ten years marketing and communications experience in a mix of either a professional services, consulting, technology or energy related services or B2B services environment.o Previous experience in consulting firms requiredo A passion for or experience in the critical, complex, and ever-evolving energy, sustainability, or infrastructure industries
Fluent in written and spoken German language
o Global marketing experience preferredo Public sector marketing experience a pluso Management experience a plus• Previous lead generation experience and demonstrated success with lead gen programs.• Outstanding writing skills, with the ability to adapt communications to different audiences.• Strong interpersonal skills and the ability to effectively communicate and interact with various levels of management.• The ability to work in a fast-paced environment, where collaboration is necessary, and accountability is expected.• The ability to work effectively under pressure and make decisions independently.• Demonstrated project management skills.• Strong knowledge of the Microsoft Office suite including PowerPoint, Excel, and Publisher.• Highly motivated with a strong work ethic
The successful candidate must not be subject to employment restrictions from a former employer (such as a non-compete) that would prevent the candidate from performing the job responsibilities as described.
Guidehouse is an Equal Employment Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, citizenship status, military status, protected veteran status, religion, creed, physical or mental disability, medical condition, marital status, sex, sexual orientation, gender, gender identity or expression, age, genetic information, or any other basis protected by law, ordinance, or regulation.
Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco.
If you have visited our website for information about employment opportunities, or to apply for a position, and you require an accommodation, please contact Guidehouse Recruiting at 1-571-633-1711 or via email at RecruitingAccommodation@guidehouse.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation.
Guidehouse does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Guidehouse and Guidehouse will not be obligated to pay a placement fee.
Rewards and Benefits
Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.
Medical, Rx, Dental & Vision Insurance
Personal and Family Sick Time & Company Paid Holidays
Parental Leave and Adoption Assistance
401(k) Retirement Plan
Basic Life & Supplemental Life
Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
Short-Term & Long-Term Disability
Tuition Reimbursement, Personal Development & Learning Opportunities
Skills Development & Certifications
Employee Referral Program
Corporate Sponsored Events & Community Outreach
Emergency Back-Up Childcare Program