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Guidehouse Marketing Manager - Healthcare in Annapolis, Maryland


Guidehouse is a leading management consulting firm serving the public and commercial markets. We guide our clients forward towards new futures that build trust in society and your professional skills along the journey. Join us at Guidehouse.


Reporting to the Health segment Marketing Director, this Marketing Manager will have day-to-day responsibility for managing and executing marketing campaigns for the segment’s Payer/Provider practice areas. This professional will develop and execute integrated marketing programs and sales support initiatives supporting key segment priorities. The designated professional must have experience with message development, as well as functional expertise in content marketing/thought leadership, lead generation, digital advertising, digital and social media marketing, and direct sales programs. This professional will develop direct-to-client marketing campaigns and programs.Responsibilities will include, but are not limited to:• Developing integrated marketing campaigns for existing solutions. Balance brand-building and lead generation objectives, while ensuring that programs drive lead generation that ultimately results in measurable revenue and positive ROI for the business.• Working collaboratively with segment and corporate marketing teams.• Managing internal and external resources in the execution of marketing activities that achieve strategic and marketing goals, to include:o Plan and execute relationship development and lead generation programs as necessary. This could include digital advertising, webinars, live or virtual events, or other programs as deemed necessary.o Development of presentations, marketing collateral, sales materials, and other sales support content.o Effectively placing print, digital, and social advertisements, as needed.• Support a thought leadership strategy which positions Guidehouse expert professionals as thought leaders.


• Bachelor’s degree in Business, Marketing, Communications, or a related field.• Eight-to-ten years of healthcare marketing and communications experience.o A passion for or experience in the innovative, complex, and ever-evolving healthcare industry.o Previous experience in consulting firms a plus. • Previous lead generation experience and demonstrated success with lead gen programs.• Outstanding writing skills, with the ability to adapt communications to different audiences.• Strong interpersonal skills and the ability to effectively communicate and interact with various levels of management.• The ability to work in a fast-paced environment, where innovation and collaboration are necessary, and accountability is expected.• The ability to work effectively under pressure and make decisions independently.• Demonstrated project management skills.• Strong knowledge of the Microsoft Office suite including PowerPoint and Excel.• Highly motivated with a strong work ethic.

Additional Requirements

The successful candidate must not be subject to employment restrictions from a former employer (such as a non-compete) that would prevent the candidate from performing the job responsibilities as described.


About Guidehouse

Guidehouse is an Equal Employment Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, citizenship status, military status, protected veteran status, religion, creed, physical or mental disability, medical condition, marital status, sex, sexual orientation, gender, gender identity or expression, age, genetic information, or any other basis protected by law, ordinance, or regulation.

Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco.

If you have visited our website for information about employment opportunities, or to apply for a position, and you require an accommodation, please contact Guidehouse Recruiting at 1-571-633-1711 or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation.

Guidehouse does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Guidehouse and Guidehouse will not be obligated to pay a placement fee.

Rewards and Benefits

Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.

Benefits include:

  • Medical, Rx, Dental & Vision Insurance

  • Personal and Family Sick Time & Company Paid Holidays

  • Parental Leave and Adoption Assistance

  • 401(k) Retirement Plan

  • Basic Life & Supplemental Life

  • Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts

  • Short-Term & Long-Term Disability

  • Tuition Reimbursement, Personal Development & Learning Opportunities

  • Skills Development & Certifications

  • Employee Referral Program

  • Corporate Sponsored Events & Community Outreach

  • Emergency Back-Up Childcare Program