Verint Systems, Inc. Product Marketing Director in Annapolis, Maryland
Product Marketing Director
Location US-Remote (United States)
Job ID 15875
The world’s leading brands rely on Verint to engage with their customers and power more than 3 billion customer interactions per year. Verint’s Interaction Analytics solutions mine these unstructured voice and text interactions and provide deep insights that drive action even in real time, realizing rapid ROI and powering amazing customer experiences. If you are passionate about analytics software solutions and are an accomplished writer and storyteller professional, love creating new solutions, and seeing them grow and impact the world’s leading organizations this is the role for you.
Overview ofJob Function:
The Product Marketing Director as part of the Go-To-Market Interaction Analytics team quarterbacks all offering related activities across the company and focuses on driving business growth for Verint’s Customer Engagement Solutions. The PMD is responsible for driving Speech and Text Analytics go-to-market strategy as well as new Real-Time work solutions, developing offerings, and building tools, messaging, collateral, and sales enablement materials to support market growth.
Principal Duties and Essential Responsibilities:
Messaging - develop solution positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.
Content - partner with marketing and sales enablement to create compelling sales collateral and engaging training that reinforces offering positioning and messaging.
Sales Enablement - deliver compelling enablement training for our global sales, presales, partners, and services organizations in support of new offering launches.
Customer success - engage with customers to understand their needs, buying behaviors and help them achieve maximum ROI and value making them strong Verint advocates.
Competitive intelligence - track and deeply understand the competitive landscape for legacy players and new entrants and develop competitive positioning for analytics offering against key competitors.
Communication - influence industry analysts, traditional and social media, customer advisory boards.
Customer interaction - help facilitate and drive interaction on Verint’s online community, analytics user group and marketplace.
Collaborate - with other GTM leads to create holistic customer engagement portfolio.
Bachelor’s degree in marketing, technology, business, or equivalent experience.
12+ years in software solutions marketing, product marketing, product management or go-to-market experience.
Proven ability to drive the strategy of a market leading software solution with double digit annual growth.
Strong collaboration skills with the ability to influence and work effectively in a highly matrixed environment to garner support, transfer enthusiasm, spark innovation, drive execution and resolve conflicts and challenges.
Effective at interacting with a wide range of audiences, including the executive level, demonstrating exceptional interpersonal, oral, and written communications abilities.
Effective problem solver with strong business acumen, creativity, and analytical skills.
Adept at quickly understanding new technologies and identifying business value.
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.
Experience with speech and/or text analytics applications.
Familiarity with contact center and/or workforce optimization software solutions.
Experience in managing cloud-based enterprise software solutions.
As an equal opportunity employer, Verint Systems Inc. prides itself in providing employees with a work environment in which all individuals are treated with respect and dignity. This means we are committed to providing equal opportunity to all qualified employees and applicants for employment without regard to one’s race, color, religion, national origin, age, gender, disability, alienage or citizenship status, marital status, creed, genetic predisposition or carrier status, sexual orientation, Veteran status or any other classification protected by applicable federal, state or local laws. This policy applies to all terms and conditions of employment including but not limited to hiring, placement, promotion, compensation, training, leave of absence or termination.