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CareFirst BlueCross BlueShield Business Development Lead in Baltimore, Maryland

Resp & Qualifications

CareFirst is a leader in the healthcare industry serving over 3 million Members. Healthworx is a CareFirst division encompassing corporate venture, corporate development, innovation, and commercialization functions for the organization. Within these functions, the commercialization team is tasked with the development of new products and businesses. The team’s goal is to solve unmet needs for both CareFirst and the broader healthcare ecosystem while diversifying CareFirst and Healthworx’s portfolio of solutions, creating exposure to new markets.

Throughout the commercialization team’s process, solutions to important problems are evaluated, refined, and pressure tested. When the commercialization team has developed sufficient evidence around an opportunity based on metrics of desirability, viability, and feasibility, a dedicated Product Team is established to further pursue the opportunity. The Product Team operates as an “internal startup” working towards specific success metrics and milestones which, if achieved, provide the evidence and rationale to launch a new product or business. At that inflection point, members of the Product Team typically become part of that new venture.

Today, Healthworx has launched a Product Team to pursue the development and launch of a technology and service platform to support working caregivers. Healthworx is seeking an experienced entrepreneur or proven business executive to lead business development. In this role, the Business Development Lead should be an individual who can roll up their sleeves to develop and implement a business vision and strategy, operate cross-functionally with sales, product, and technology peers, and function successfully in a dynamic work environment that asks Product Team members to take support various activities in pursuit of creating and validating the opportunity. An ideal Business Development Lead will bring empathy and passion to address the needs of working caregivers, excitement to build a new, scalable healthcare business, and the skillset to become part of the leadership team for the new venture, should the Product Team achieve success.


Reporting to the Healthworx Director of Commercialization:

  • The Business Development Lead is responsible for refining and executing the business vision, strategy, and objectives of Healthworx’s Product Team

  • The Business Development Lead is responsible for the business roadmap and collaborating with colleagues on the product, technology, marketing, sales, and other strategic roadmaps with a focus on long-term strategy, market dynamics, and opportunities

  • The Business Development Lead’s operational responsibilities include:

  • The leadership of the Product Team

  • Operating with a spirit of collaboration alongside Product Team colleagues including the Product Owner, Head of Partnerships & Sales, and Technical Lead

  • Ownership of the Product Team’s business strategy, business model, financial model (projections, pricing, etc.), and value proposition

  • Ownership of Product Team operations (in the context of product/technical operations, this is shared with the Product Owner and Technical Lead)

  • Ownership of operations-related relationships/activities with shared services provided by CareFirst (i.e. legal, finance, compliance, marketing, etc.)

  • Expert understanding and continued learning around market, customer, and user needs, motivations, and opportunities

  • Expert understanding of the product and product roadmap developed in collaboration with the Product Owner and Technical Lead

  • Development and implementation of marketing strategies in collaboration with the Head of Partnerships & Sales and shared service resources from CareFirst

  • Identification and pursuit of strategic partnerships in collaboration with the Head of Partnerships & Sales

  • Identification and pursuit of customers in collaboration with the Head of Partnerships & Sales

  • Ability to interface with external partners supporting Product Team activities (i.e. designers, developers, etc.)

  • Communication of all Product Team activities, progress, milestones, and risks with internal leadership and external partners

  • The Business Development Lead should bring the experience needed to operate the Product Team in the short-term and become part of the leadership team for the new venture, should the Product Team achieve success.

  • The Business Development Lead is responsible for critical components of the Product Team’s progress influencing go/no-go decision towards a new venture



Minimum of 7 years of experience in a business leadership role including but not limited to: CEO, COO, or VP of Business Development at an early or growth-stage business

BS in a business, product, or healthcare-related field and some form of graduate education (i.e. MBA, MHA, MS, etc.)

Proven ability to translate market dynamics and customer needs into business strategies

Experience building and iterating on business and financial models

Experience working cross-functionally with technical, design, product, marketing, and sales teams

Experience engaging and articulating the needs of customers and users while translating those needs into a business/product strategy and roadmap

Experience forming and fostering strategic relationships with executive leadership at client and partner organizations

Independent thinker and self-starter who can make decisions strategically and creatively to drive tactical execution and motivate productivity without supervision

Capacity to play multiple roles daily and operate with humility alongside team members in different Product Team functions

Willingness to bring a “doer” mentality to the Product Team, this role is not aligned with applicants seeking an “advisor” or “mentor” role


Experience in the field of caregiving such as through a leadership role at a service and/or technology business serving the needs of caregivers

Additional graduate education (MBA, MHA, other Master’s degree, PhD) in a business or health-related discipline

Experience executing the sale or IPO of a business in which the candidate held a leadership role

Experience with healthcare regulation and policy

Proven track record of thought leadership in healthcare

Proven, high-performing track record in positions of responsibility for business plan development and execution

Must be able to effectively work in a dynamic environment with frequently evolving priorities and manage high volume workloads efficiently to accomplish commercialization goals. Must be able to anticipate and plan for risks and challenges associated with pursuing new business opportunities and the evolving requirements of the venture as it progresses through phases of implementation, validation, and scale.


Department: Corporate Development / Healthworx / Office of the CEO

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Hire Range Disclaimer

Actual salary will be based on relevant job experience and work history.

Where To Apply

Please visit our website to apply:

Closing Date

Please apply before: 4/11/2021

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship