Genesis Healthcare Coordinator-Marketing NonEx (Full Time) in Baltimore, Maryland
POSITION SUMMARY: The Marketing Coordinator is responsible for sales and marketing on behalf of the various rehabilitation clinics and programs within a designated area. The focus is on procuring new referral sources and maintaining ProStep's relationships with existing sources. Potential referral sources include physicians, attorneys, employers, and payers. Performance of public relations functions for the various clinics and programs will be required on occasion. The Marketing Coordinator will focus primarily on direct sales activities. S/he will participate in the development and implementation of sales and marketing plans and programs.
Responsible for managing external regional marketing communications portfolio.
Provide direct outside sales and related marketing services on behalf of new and existing rehabilitation programs to current and potential referral sources (e.g. physicians, employers, attorneys).
Develop and maintain a list of referral sources.
Design and implement sales and marketing strategies relative to these medical, legal, and related referral sources.
Work to procure additional payer contracts.
Prepare press releases, and coordinate promotional activities with media for approval by the Area Director of Rehab or Clinic Director in accordance with EHSI procedures.
Write and place advertising for approval by the Area Director of Rehab or Clinical Director and in accordance with EHSI procedures.
Design and implement regional marketing plans and marketing strategies.
Responsible for providing regular status reports to regional and corporate management.
Responsible for collateral inventory management, reducing inventory and costs to acceptable levels.
Upholds the GRS Promises:
I will lead by example by always acting with integrity and honesty. I will expect the same of my staff and team members. I will ensure my actions comply with the standards set forth by our Policies and Procedures Manuals and the Employee Handbook.
I will treat others in the way I would like to be treated. I will appreciate and respect others' beliefs, and I will cherish our diversity.
I will take responsibility for myself in my actions and my quality of work. I will hold others to those same standards.
be actively engaged
I will make a conscious effort to be a leader in our community. I will actively check email and will check RehabCentral regularly to keep up-to-date on important information, and I will encourage my staff to do the same. I will be aware of and utilize the numerous resources available to me as a manager and an employee.
take pride in my work - my company
I will be proud of the work I have done each and every day. I will always represent my company in a positive, professional manner both inside and outside of work.
I understand that change is a necessary part of life. I will approach change with a positive attitude and a determination to succeed, and my actions will serve as an example for my staff. I will attentively guide my staff through changes and support them in overcoming obstacles.
I will communicate in an appropriate, professional and timely manner, and I will provide explanations along with my instructions. I will promote open, two-way communication between employees at all levels. I will strive to be an active listener by making an effort to hear not just the words another person is saying but, more importantly, understand the total message being conveyed.
be supportive - approachable
I will offer encouragement and support for my staff and will be constructive when giving feedback. I will view mistakes as opportunities to teach, not to criticize. I will regularly round with my staff on a one-on-one basis to discuss what is going well and what is not, and I will attentively respond to concerns.
I will encourage growth for my staff, my company and myself. I will help my staff work toward their professional goals by showing them the abundant resources our company has to offer. I, too, will work to further develop myself as a leader and a professional. I understand that by fostering an environment where employees can grow, I will be developing the future leaders of the organization who will be vital to the successful growth of the company as a whole.
I will contribute to a positive work environment where my team members and I enjoy coming to work and celebrating each other's successes.
- Performs other related duties as needed and assigned.
SPECIFIC EDUCATIONAL/VOCATIONAL REQUIREMENTS:1. Four year Bachelor's degree in Marketing, healthcare or a related field is required.2. Some previous marketing experience, preferably in healthcare, is required.3. Excellent procedural and administrative skills combined with good interpersonal skills necessary.4. Computer proficiency is preferred.5. Experience working with outpatient clinics is preferred.
Position Type: Full Time
Req ID: 368707
Center Name: Perring Parkway Center
Genesis HealthCare, Inc. and all affiliated entities (collectively, “Genesis”) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, gender expression, gender identity, sexual orientation, national origin, age, actual or perceived disability, marital status, pregnancy, genetic information, amnesty, military status or status as a covered veteran in accordance with applicable federal, state, and local laws. Genesis takes affirmative action to employ and advance in employment qualified minorities, women, individuals with disabilities and covered veterans. These policies are fully supported by the CEO, COO and all members of the leadership team. If you require any reasonable accommodation under the Americans with Disabilities Act (ADA) in completing the online application, interviewing, completing any pre-employment testing or otherwise participating in the employee selection process, please contact (877)456-6726. This phone number is for ADA related accommodation requests only, not for routine employment inquiries.