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Under Armour, Inc. Lead, eCommerce Content Strategy in Baltimore, Maryland

Lead, eCommerce Content Strategy




Baltimore, Maryland

Under Armour strives to promote from within whenever possible. To be considered for this opportunity, you must have been in your current position a minimum of 12 months, not currently on disciplinary probation, and meet the minimum qualifications for this role. Additionally, please ensure that you have received your current supervisor’s approval and notified your HRBP if applying for a position outside of your current department.

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

We’re looking for a Digital Content Strategy Lead to join our Content & Media Marketing team based in Austin. This role is an expert in Digital and Content Strategy, with a deep understanding of the consumer, their lifestyle and how they shop. They value the importance of data and consumer insights and appreciate the creative process. They understand marketing technology, the role of building unbreakable online-to-offline consumer relationships, direct-to-consumer Marketing channels, and are always ready to be a thought partner and a thought leader.

This role will partner on the Global go-to-market process and direct-to-consumer commercialized calendar, briefing, and communications strategy. This person will work cross functionally to partner with Brand Marketing, Creative teams, and Omni-Channel business partners to ensure that digital content is based on consumer and brand insights and is seamless throughout our digital ecosystem.

Essential Duties & Responsibilities

As the Lead, eCommerce Content Strategy, you’ll work with multiple cross-category teams to plan, build and execute seasonal commercialized calendars, marketing briefs, and communication plans within Under Armour’s digital portfolio, including; Shop App, Loyalty and Personalization. This role will partner with both Global and Regional marketing and merchandising teams in the planning and creation of digital content strategies. You will develop and lead a content review process to ensure communication plans and messaging are approved by both Brand and Global key stakeholders. You’ll use quantitative and qualitative insights to make recommendations to improve awareness, adoption and conversion by partnering with test and learn and analytics teams. You will maintain knowledge by staying up to date with emerging trends in integrated marketing, brand, and development.

Qualifications (Knowledge, Skills & Abilities)

  • Deep knowledge of enabling technologies, such as content management systems, HTML and other related technologies

  • Good understanding of content creation process

  • Deep understanding of insight gathering and creative brief writing, consumer journey and programming strategy, and test/measurement plans.

  • Ability to deliver insight-led marketing briefs that translate business and marketing goals into impactful strategies.

  • Proven experience delivering consumer journey framework.

  • Deep understanding of both evolving consumer environment and digital landscape.

  • Data driven decision making

Education And / Or Experience

  • Background in content creation, creative operations, or marketing.

  • 5+ years of experience in the corporate design environment

  • 2-4 years of experience in project management or related technical field (application development, deployment/implementation and infrastructure)

  • Experience leading cross-channel digital efforts across mobile and web

  • 2+ years vendor management and creative brief development

  • Experience working in a collaborative multi-disciplinary team


Managed Budget

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.