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Armstrong Flooring, Inc. Sr. Channel Marketing Manager, National Mass Retailers in Baltimore, Maryland

We have an opportunity for a Sr. Channel Marketing Manager who will define and execute our go-to-market strategies and tactics for a diverse set of National Retail Account customers in the home center and big box segments. Additionally, you will use knowledge of the consumer, customer, brand, buying process, products, pricing, competition and market trends to drive profitable growth.

Location: Remote with a need to be physically in the office 2-4 times per month at 2500 Columbia Avenue, Lancaster, PA 17604. New Location Coming Summer 2021: 1770 Hempstead Road, Lancaster, PA 17601. Catch a sneak preview here ( !

Sr. Channel Market Manager Salary: $90,000 - $125,000, based on experience (Gr. 12/13)

How you’ll contribute to the team:

  • Manage relationships and business with our National Mass Retailers (Lowe’s, Home Depot, Menards, WalMart, etc.).

  • Develop customer-relevant product and program launches with thorough go-to-market plans, lifecycle marketing plans and supporting product marketing tools.

  • Lead all customer business and product line reviews, coordinating with a cross-functional team (Sales, Product, Design, and Finance), to recommend strategic initiatives.

  • Present new products, merchandising, and promotional strategies to merchants and buyers and successfully execute market communication plans and new product launches.

  • Interface with our Branding team and external vendors to create and produce point of purchase materials.

  • Utilize point of sale, inventory, market share and competitive landscape to identify opportunities for customers.

  • Develop and execute annual promotional and demand generation strategies and tactics in collaboration with stakeholders from Sales, Finance, Product Management, and Brand Marketing.

  • Conduct pre- and post-program analysis to drive improvement and ROI.

  • Based on national and regional product sales, profitability and promotional activity performance, make recommendations on product (assorting, trade-up, mix, branding) and promotional adjustments.

  • Track competitive positioning, industry, market and product trends and adjust channel strategies accordingly to drive sales and market share.

  • Forecast and manage channel marketing budgets.

  • Leverage consumer purchase journey insights to partner with brand marketing in maintaining and enhancing the functionality and digital content on retailer & company web-sites, portals and social sites.

  • Up to 25% domestic travel.


What you'll bring to the table:

  • Business Administration degree, Marketing degree, or related discipline; Bachelor's

  • 5+ years' of experience in a Brand, Category, Channel Marketing, or Product Management, or Sales

  • Prior experience in the utilizing category management to secure mutually aligned and beneficial partnerships to achieve better market share, mix, inventory turns and profitability

  • Prior experience with home center or big box customers such as The Home Depot, Lowe's, Menard's or Walmart

We'll be excited if you have:

  • MBA

  • Prior experience in building products industry


You’ll see it in the vibrant colors of your school hallway, doctors and nurses will walk it while caring for your loved ones, your family will gather on it while creating everlasting memories. We are North America’s #1 producer of resilient flooring products and our mission is to inspire great spaces.

That’s us. That’s Armstrong Flooring.

Community & Philanthropy: We have a heritage of investing millions of dollars in programs that enhance the neighborhoods where we live and work. Additionally, we’re proud that our employees regularly and willingly give of their time and talents to support the efforts of local organizations.

Sustainability: Armstrong Flooring has a long-standing reputation for sustainable innovation, starting with using cork waste to make linoleum floors over 100 years ago. We continue to develop products that have lower environmental footprints, and in some cases, reduce the environmental footprints of the buildings where they are installed.


At Armstrong Flooring, every employee has a development plan and discussions around career growth. We have many employees with diverse backgrounds and career paths. We offer the following opportunities which promote a growth culture:

  • Certifications

  • On-the-Job training

  • Tuition reimbursement

  • Instructor-led & online courses

  • Job shadowing

  • Cross-functional team projects


  • Choice of competitive Medical, Dental and Vision plans - effective Day 1 of employment

  • 401k with company match

  • Health Savings & Flexible Spending Accounts

  • Prescription plan with mail-order options

  • Dependent Care Flexible Spending Account

  • Paid vacation with graduated schedule & option to purchase more

  • Paid holidays

  • Product discounts

  • Employee Assistance Program


  • Company celebrations & department gatherings

  • Recognition program

  • Service awards

We are an Equal Opportunity Employer: Armstrong Flooring provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We strongly encourage people from underrepresented groups to apply.