EYA Digital and Content Marketing Associate in Bethesda, Maryland
EYA, the premier residential developer in the Washington D.C. Metropolitan Area, is seeking a Content Marketing Specialist in Bethesda, MD. In this position, you will play a key role in implementing digital strategy, growing organic traffic, and developing remarkable content. You will be an integral member of our marketing team, working closely with our marketing leadership to increase brand awareness, sales, and engagement across digital platforms. You will be working and collaborating with project teams including our sales team, land acquisition and development team, executive leadership, and advertising and digital agencies to conceptualize, plan, and execute sophisticated brand and digital marketing strategies and campaigns for one of the leading residential developers in the industry.
This role requires a high level of creativity, attention to detail, personal motivation, initiative and responsibility. The ideal candidate is results-driven, organized, and is comfortable project managing and analyzing campaign performance, making changes as necessary to meet goals. This is an incredible opportunity to be part of an award-winning company and very successful marketing team. If you are passionate about writing, creating content and project planning, we want to talk to you.
Strategize, plan, create, and execute digital content that engages both current and potential homeowners
Research and write resources for home buyers to help them along their home buying journey throughout each stage
Build, manage, organize, and maintain editorial calendar for blog content
Write 1 ? 2 blog posts per week for the EYA blog and distribute/cross-promote via social channels
Utilize SEO best inbound marketing practices through blog and content writing to increase organic traffic
Optimize content for search engines, lead generation and lead nurturing through email, content, and social channels.
Create additional content resources that attracts a qualified audience, promoting awareness and engagement (examples: neighborhood eGuides, quizzes, contests, etc.)
Write, create, strategize, and execute all social media content and campaigns including: Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest
Track and report on organic traffic and social media trends
Assist with website content updates including writing clear and concise copy
Collaborate with internal team, agency partners, sales, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
Actively monitor EYA?s social channels, respond and engage proactively with homeowners, prospective homebuyers and other stakeholders.
Work alongside other marketers and content producers to provide feedback, edit and help distribute content that educates and entertains our audience.
Promote awareness and drive traffic to events using social media, blog posts, and video content.
Attend and actively participate in sales and corporate events.
Post-event news and update promotions.
Coordinate with all internal and external stakeholders including sales teams.
Adept with communications including writing, imagery, and casual video
3 to 5 years of marketing experience in a professional office environment
Bachelor?s degree in marketing, communications or other related field of study
Exceptional creative content development including blogging and web copy
Excellent oral and written communication skills
Must have writing and social media campaign examples or portfolio
Experience in Real Estate marketing a plus
EYA was established in 1992 with the vision of building innovative urban neighborhoods to the highest standards. The company has made its name and reputation by creating high quality, lifestyle friendly, residential communities throughout the Washington Metropolitan Area. Consequently, no other homebuilder in the region has received more residential building and land planning awards.
In twenty+ years, EYA has constructed more than 4,000 homes in the cities of Alexandria and Washington D.C., and in Arlington, Montgomery, Prince George's, and Fairfax counties. Its development team has tackled some of the most challenging sites in the region, from building on the banks of the Potomac River to revitalizing passed-over neighborhoods. Today, the combination of convenient locations and classic architectural detailing ensures EYA homes?both old and new?are always in demand.
Like the communities we build, EYA homes are designed to stand the test of time. We are dedicated to meeting the needs of today's homebuyers; providing neighborhoods with a sense of place. A sense of pride. And a sense of excitement.
EYA is an equal opportunity employer.