Humana Lead Product Manager - Specialty in Bethesda, Maryland
The Lead Product Manager for Specialty products leads all phases of the product life cycle for Dental, Vision and Life products, from inception to introduction into the marketplace.
The Lead Product Manager Leads all phases of the product life cycle for Dental, Vision and Life products, from inception to introduction into the marketplace. The position focuses on meeting specialty growth goals by developing products to meet target customer needs and achieve cost and success outcomes. Once products are launched, Lead monitors efficacy of products and uses customer and business partner feedback to evaluate product performance and adjust as needed.
As the specialty portfolio owner, you will need to understand employer trends and needs, understand competition and customer gaps, along with ability to anticipate new inflection points. You will manage the entire specialty portfolio for the Employer Segment from concept development through delivery. You will also lead all phases of specialty product life cycle from inception to introduction into the marketplace. Working closely with Product Marketing, Consumer Health and Product Enablement, you will drive the product market positioning to win. You will also work closely with sales, actuarial and underwriting as well as implementation teams to ensure products are delivered to market as intended.
The Lead Product Manager works alongside the The Director, Group Specialty - Dental, Vision and Life to drives sales and product strategy. Together, you will partner with key Humana Stakeholders through the following ways:
Collaborates on the development of product and partnership strategies that will deliver market growth
Leads end-to-end thinking driven by customer needs and iterative development
Provides ongoing success outcomes to key stakeholders
Partners with the sales team and represents our products and solutions externally with agents, clients/prospects and at industry events for business development opportunities.
Attends & actively participates in Local Market operating plan meetings as the accountable voice of Specialty Product to support market new business and retention strategies.
Leads market group product pipeline calls with sales, partners and program leadership. Manages the activity log to develop to ensure the pipeline is sufficient to hitting local market membership goals.
Messages and brings to life our product & market value proposition and available support tools.
Develop and document product specific strategies in partnership with sales on specific opportunities and RFI/RFP responses as needed.
Owns the learning agenda; collects market insights and competitive intelligence to feed into future product development needs from sales, agents/brokers, thought leadership centers and through a commitment to ongoing industry research.
Lead sustained innovation via test and learn for insured and self-funded customers.
Designs network, benefits and consumer experience and works with product compliance, pricing, operations, clinical and other stakeholders to launch products.
Collaborates with medical capabilities team to build synergistic products across medical and specialty to maximize whole health strategies
Coordinates with Consumer Health to build digital solutions and member engagement
Work with product enablement team to execute market-level product launches which may include strategic sales positioning, in-market broker and sales training sessions, product demos, real-time & continuous feedback on future experience.
Works closely with the Product Marketing & Content teams to drive and support comprehensive multi-faceted marketing and sales enablement plans which includes campaigns, collateral, internal & external trainings, hosted events, that represents Humana as an industry leader and subject matter expert.
Owns the continuous feedback loop between go-to-market touchpoints, such that employer and broker insights are accounted for in our current product offerings, future product development, roadmap planning and ongoing operations & capability enhancements.
Bachelor's degree in Business, Healthcare Administration or other related fields
5+ years of experience in the support of developing, executing and or the selling of transformational specialty products.
Experience and knowledge of embedded and stand-alone specialty product solutions and capabilities; understand the value of digital and consumer oriented health products with the consumer experience at the forefront.
Highly engaged, competitive and execution oriented - driven to achieve excellence and differentiated results through local partnership with our sales team to meet and exceed group membership growth targets.
Ability to adapt quickly and juggle multiple competing priorities in a fast paced environment.
Strong verbal and written communication skills with the ability to comfortably and effectively communicate with a variety of internal & external business leaders which include clients, agents/brokers, management and business executives.
Both qualitative & quantitative analysis experience, with the proven ability for trend identification, actionable insights development and incorporation into business & local market planning
- Master's Degree preferred
Scheduled Weekly Hours