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IBM Measure and Metrics Lead, Communications Enablement in Bethesda, Maryland


At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Do you believe that improvement is a journey, not a destination? Do you use data to inform decisions about the best strategy to implement or stories to tell? Do you aspire to be the resident expert that teammates turn to for advice on how to be more effective?

If so, IBM’s Communications Enablement Team could be just the right fit. We’re looking for an intellectually curious and entrepreneurial colleague to join our quick-thinking, creative and agile team as a Measurement and Metrics lead. In this role, you will be responsible for supporting IBM’s global Communications & Citizenship Function by consistently measuring our effectiveness, and helping identify insights that will help IBM to win the next era of computing. You’ll track and evaluate our holistic storytelling efforts across business units, geographies and distribution channels, like earned and owned media. Along the way, you’ll be exposed to various parts of IBM’s business, learn about breakthrough innovations like quantum computing and hybrid cloud, and collaborate with some of the smartest, hardworking colleagues in the game today.

Key Areas of Responsibility

  • Oversee the execution and refinement of measurement and reporting process for earned and owned media channels

  • Monitor news cycles, competitor efforts and industry trends to help identify and anticipate new opportunities

  • Identify metrics and key performance indicators that provide demonstrable value to the organization

  • Deliver reports and share findings that translate data trends into actionable insights

  • Manage frontline communication with vendors and agencies supporting measurement and reporting efforts

  • Collaborate with business unit, market and specialty teams to ensure consistency and continuity across the organization

  • Implement processes that improve efficiency and reduce administrative burden

  • Serve as a trusted communications advisor and share best practices across the extended Marketing and Communications team

Preferred Location: NYC

Required Technical and Professional Expertise

  • Approximately 9+ years of corporate communications and PR experience, ideally within the technology industry and an organization with a global presence

  • Current knowledge of PR measurement best practices, tools and vendors

  • Understanding of evolving communications trends with an emphasis on media, measurement and analytics

  • Experience collaborating with PR agencies and technology vendors

  • Excellent written and verbal communication skills

  • Strong project management proficiency and ability to multitask across several projects at once

  • Thrives in a fast-paced environment, working with a variety of teams and organizational levels

  • Demonstrates initiative, accountability and flexibility in pursuing assignments

Preferred Technical and Professional Expertise

  • Familiarity with IBM Products and Services

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

What matters to you when you’re looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM

IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

IBM intends this job to be performed entirely outside of Colorado.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.