IBM Product Marketing Leader – IBM Cloud for Financial Services in Bethesda, Maryland
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Your Role and Responsibilities
Location: Austin, NY, Raleigh
Do you have experience in Product Marketing for Financial Services solutions? Or do you have experience in driving solutions for Financial Services customers, with a knack of understanding how to message correctly to the right target audience? Are you passionate about messaging, solutioning and simplicity? Then this role would be right for you.
We are seeking a strong senior Product Marketer for IBM Cloud for Financial Services who is passionate about digital transformation in Financial Services industry, who understands key personas, their challenges, pain points, solutions and can translate complex technical concepts into strong value propositions for Customers, Prospects, Ecosystem partners and seller enablement This role will be responsible for helping shape positioning and messaging of Hybrid Cloud solutions for Financial Services organizations and their Ecosystems, with a focus on IBM Cloud for Financial Services. You will work closely with the solution marketing leader for IBM Cloud for Financial Services as well as Industry Marketing, Campaign/Content/Digital/ Social Marketing and other functions such as Product Management, Sales Enablement, Sales and CTO to market our solutions, to amplify IBM’s point of view and help drive pipeline in support of revenue goals.
The ideal candidate will have a track record of demonstrating leadership in challenging situations, be a collaborator, have proficient business acumen, and is knowledgable about Product marketing as well as the Financial Services domain. While this is an Individual Contributor role, you are expected to collaborate and influence key stakeholders.
You will be based in the IBM Public Cloud business unit and will be a key stakeholder in driving the future of IBM’s public cloud.
Build messaging for IBM Cloud for Financial Services, focused on simplicity and business outcomes
Drive all activities related to understanding the personas (buyer, influencer, user) of a buying cohort.
Collaborate with multi-functional teams in articulating IBM's point of view, marrying the unmet needs of the target segment with a differentiated solution, and describe how solution attributes deliver desired outcomes.
Source prioritized stories and use cases and communicate them effectively to the business, identifying the best routes-to-market to serve those needs.
Develop, plan, and execute Go-To-Market programs that represent the voice of the customer, advocating a point of view that serves their needs and differentiates our offerings.
Collaborate with Content, Campaign, Social, Digital teams to drive thought leadership and build pipeline
Lead multiple initiatives across Marketing, Sales, Offering Management/Product Management, other Business units, such as IBM Services and be a key voice in cross-functional programs
Lead all activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition.
Manage all activities related to understanding the personas (buyer, influencer, user) of a buying cohort.
Be able to work with incomplete data and information to determine market movement, growth segments and messaging
Guided by general business directives with latitude to define priorities and resources to activate the marketing team members in bringing the point of view to life with meaningful campaigns.
Accountable for the results of outcomes, demonstrating leadership throughout all projects.
Contribute thought leadership content pushing the boundaries of best practices in the industry
Reviews offering NPS score and win-loss analysis regularly to improve offering experience, anticipating problem areas and methods to solve them.
Required Technical and Professional Expertise
10+ years of experience in B2B technology marketing and communications, with proven record of success in areas such as Product Marketing, Solution Marketing, Industry Marketing, Digital Marketing, Content Marketing,
Excellent writing and other communications skills are required.
Demonstrated ability to translate complex technical capabilities into strong value propositions and effectively message and communicate them. Ability to deal with ambiguity and has bias for action.
Preferred Technical and Professional Expertise
15+ years of experience in B2B technology marketing and communications, with proven record of success in areas such as Product Marketing, Solution Marketing, Industry Marketing, Digital Marketing, Content Marketing,
Ability to assimilate Market data and anecdotal information to assess makets and propose plan of action.
Works well within matrixed organization and Collaborates with multiple stakeholders who may/may not have the same common objectives, and get work done.
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.