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IBM Product Marketing Manager in Bethesda, Maryland


At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Today, every business needs to become a smarter business – one that is intelligent, resilient and flexible. Companies that leverage hybrid cloud and an agile approach to integration are able to drive secure and timely access to their data and applications, improving operational efficiency and agility and reducing costs by at least 1/3 while increasing time to market by 3x.

IBM Hybrid Cloud is seeking a Product Marketing Manager (PMM) to support our lead-with offering in delivering agile integration, IBM Cloud Pak for Integration. This person will be responsible for the external positioning of our offering, inbound and outbound marketing activities and market views. In this role, you will develop strategic marketing plans for IBM through market research, competitive analysis, customer engagement and business planning. You will work closely with clients, offering management, development and sales to craft the market facing messaging and positioning of the current offering as well as forward-looking concepts and roadmap items. You will conceive and develop innovative marketing programs that drive demand and sales results.

You will be the expert in buyer personas - how the target audience buys and their buying criteria - and will transfer that knowledge to the sales channel. As a champion in the market, you will help drive our IBM Hybrid Cloud value proposition and gain insights that enable you to contribute to our broader go-to-market strategy. You will be client centric, data driven and agile to the core to deliver optimal business outcomes. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into differentiated outcomes and benefits is crucial.

A Day in the Life Essentials:

  • Client Focused – Executes plans and programs by understanding the personas (buyer, influencer, user) of a buying cohort.

  • Positioning & Messaging - Identify and develop positioning that uniquely differentiates IBM.

  • Sales and marketing tools – Team with content marketing to create collateral, whitepapers, presentations, videos, blog posts and more, to communicate the value proposition of our offerings, and drive strong organic traffic leading across a high performing buyer’s journey.

  • Storytelling - Ability to use persuasive and compelling storytelling when communicating in various situations, understands how to be concise.

  • Technical Writing - Able to develop presentations and speak about them using technical writing skills.

  • Launches – Plan the market launch of new products and manage the cross-functional implementation of the plan.

  • Communications - Work with sales and marketing teams to broadcast our message to the market, across the organization and our partner community.

  • Market intelligence - Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to succeed.

  • Demand generation – Support the strategy and programs that create interest for IBM Hybrid Cloud across market segments.

  • Industry leadership - Represent the company at industry events, conferences, trade shows, webinars, on social media and as a spokesperson for analyst and press coverage.

Discover what you can do at IBM.

This role can be located with the Product Marketing team based in Raleigh, NC or NYC, NY

Required Technical and Professional Expertise

  • 5-7 years of experience in Product Marketing, client-facing Product Management/Offering

  • Management or Development (in hybrid cloud / integration)

  • Experience in cloud computing, enterprise integration, software/middleware

  • Experience with Agile tools & methodologies

Preferred Technical and Professional Expertise

  • Experience working in a highly matrixed global organization a plus

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

What matters to you when you’re looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM

IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.