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IBM Sales Account Executive – Media AdTech Specialist in Bethesda, Maryland


At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

IBM Watson Advertising (IWA), formerly The Weather Company’s advertising sales division, uses the world’s leading artificial intelligence (AI) technology to unlock data and insights and help marketers make better decisions. IWA offers trusted, insight-driven media, data, and technology solutions that can be deployed across a Brand or Platform’s entire marketing strategy to help drive results.

The IBM Watson Advertising Ad-Tech Account Executive is responsible for working directly with clients to drive demand and sales for media technology solutions across brands, agencies and clients in the ecosystem. In this role, you will have a focus on driving new business within CPG and Retail categories.

**Location requirements are Chicago, IL, or NYC, NY.

Essential Duties and Responsibilities

  • Achieve individual and/or group revenue goals

  • Develop top to bottom relationships across agencies, brands, and clients

  • Manage customer/client relationships through full sales cycle

  • Drive new business among CPG and Retail categories

  • Understand brand needs and be able to identify ad tech solutions in response to any request

  • Use Salesforce and other CRM tools as required by IBM Watson Advertising Management

  • Create meeting cadence, tactical sales engagement and product updates with partners

  • Establish reporting matrix with partners for a seamless reporting workflow

  • Responsible for tracking all partner activity, technical status and revenue opportunities

  • Communicate with all cross-functional teams within IBM Watson Advertising (Legal/Marketing etc…)

  • Be the liaison between internal and external partners surrounding technical challenges with campaigns

Required Technical and Professional Expertise

  • 5+ years of outside Media, Data & Technology Sales Experience in CPG and Retail industries

  • Possess a lengthy list of appropriate contacts and relationships at client and agency levels

  • Consultative Sales & Proposal Writing Experience

  • Demonstrated experience selling and managing complex AI-driven media campaigns

  • Excitement and curiosity of AI, Cognitive, Data and Ad-Tech solutions and welcomes continued learning and discovery

  • Possess a “can-do” attitude and be ready to educate clients around new and emerging technologies in the media landscape

Preferred Technical and Professional Expertise

  • Advertising Agency background and experience

  • Experienced in identifying and establishing prospect lists

  • Collaborative abilities to work with internal production team

  • Proficiency & experience developing and executing strategic marketing plans

  • Problem solver and able to identify and translate customer needs into IWA solutions

About Business Unit

IBM’s Cloud and Cognitive software business is committed to bringing the power of IBM’s Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments—with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.

Your Life @ IBM

What matters to you when you’re looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM

IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement

For additional information about location requirements, please discuss with the recruiter following submission of your application.

IBM intends this job to be performed entirely outside of Colorado.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.