Marriott Sr. Manager, Marketing Analytics - Remote in Bethesda, Maryland
Job Number 20047338
Job Category Sales and Marketing
Location Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United States VIEW ON MAP
Position Type Management
Start Your Journey With Us
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
Marriott is seeking someone like you to provide top notch analytics and strategic recommendations to Marriott’s Marketing organization. You will enable marketing strategy by conducting analysis to evaluate a variety of advertising and marketing programs in paid and owned channels, with special emphasis on digital. You will ensure that marketing stakeholders will optimize of their marketing efforts by developing and communicating insightful and actionable analysis. This role entails outstanding business to technical translation, structured yet creative thinking, cross-functional collaboration, hands on advanced analytical methods. This role is part of a highly visible team that is tasked with growth acceleration and reinventing customer experience for Marriott.
This position is part of the broader CX Customer, Digital and Marketing Analytics team, which is charged with developing and utilizing state-of-the-art analytic approaches and generates business intelligence about customer attitudes and behaviors across all customer-facing touch points along the B2C and B2B customer journeys.
Education and Experience
4-year degree from an accredited university inanalytics, economics, statistics, or relevant area. Advanced degree in quantitativediscipline preferred.
Minimum of 3 years in marketing, email or mediaanalytics or a related technical discipline
Stronghands-on knowledge of SQL, Python and/or R required
Strongdata analysis skills and experience, including querying and manipulation oflarge quantities of data
Experiencewith Tableau is a plus
Proficiencyin MS Office; including PowerPoint, Word, Excel
Datamodeling experience is a plus
Experiencewith statistical analysis, business intelligence, and data mining tools is aplus
Proficient with DOE and A/B and multivariatetesting
Experience with Adobe set of marketing tools suchas Adobe Campaign, Audience Management, Analytics strongly preferred
Experience with digital marketing platformsincluding Google, Facebook, Koddi, affiliate platforms, is a plus
Demonstrated analytical skills with ability tosynthesize and analyze large volumes of complex information from multiplesources
Ability to execute advanced analytic tasks(including but not limited to modeling, segmentation, DOE, forecasting, etc.)and create meaningful analytical outputs
Creative problem solver and relentlessly curious.
Initiativeto solve problems as they arise; Proven track record for innovation and applying newtechnologies to solve problems
Proven track record of leveraging data for businessdecision making
Attentionto detail and strong organizational skills
Strongdedication to data integrity and quality control
Strongpeople and team management skills; Abilityto work effectively as a member of a team, as well as independently
Ability to handle complex work with littlesupervision
Abilityto communicate effectively with associates having business or technicalbackgrounds
Ability to articulate clearly and present complexissues to associates at all organizational levels
Demonstratesself confidence, energy and enthusiasm.
CORE WORK ACTIVITIES
Measureeffectiveness of key Marketing efforts, applying best practices and proposingthe right analytical techniques for measuring effectiveness
Partnerwith Marketing leaders to support their efforts through strategic analysis,tracking performance vs. goals, providing recommendations and insights forfuture efforts
Set up and manage program KPIs by designing andimplementing comprehensive, measurable testing plans.
Synthesizedata to translate results into KPIs for the evaluation of the efficacy of campaign
Propose and implement hypothesis-driven tests,evaluate test and campaign results, develop analysis/reports and make recommendationsfor improvement
Analyze the role of display, paid search, meta search andaffiliate marketing in driving Marriott’s overall performance, develop insightswhich drive marketing strategy
Develop a framework for creating and executingmultiple holdout, A/B and multivariate tests across marketing initiatives
Perform hands-on analyses on large volumes of datafrom ad serving platforms, individual media platforms (eg Facebook), emailservice providers (ESP) and customer level data.
Work with complex data structures; manipulate andcleanse data and perform statistical analysis
Create optimization strategies, testing roadmaps,test designs and testing repositories for ongoing learning
Develop and document testing and measurement processesand policies to further increase the quality and rigor
Conductdeep dive analytics relative to customer acquisition
Collaborate with stakeholders to understand the businessquestions and translate into requirements and measurement plans
Build strong relationships with key stakeholders inDigital, Audience Management and Personalization, Paid Media, IT andpartners/vendors as well as key team members in CX such as Data Strategy,Advanced Data Sciences
Work collaboratively with third party marketing agencies tooutline SLAs and governing principles for analytics
Work collaboratively with other analytics, research, and insightteams to generate enterprise-level insights and strategies
Work collaboratively with stakeholders enabling self-serve access todata and providing training and guidance
Develop and deliver compelling presentations thatprovide analytical recommendations and actionable insights to disseminatefindings and successful practices to key stakeholders and senior management.
Explain complex analytics to a broad audience withvarying levels of technical background and understanding.
Managessmall projects and provides support to larger scale departmental initiatives
Respondsto, solves and makes decisions on more complex/non-routine business requestswith limited to moderate supervision
Providestraining and technical guidance to less senior staff, where appropriate, andserving as point-of-contact for problem resolution
Providesproject support (requirements gathering, technical documentation, testing,training, etc.) for larger initiatives
SupportsCX Enterprise Insights, Strategy & Analytics initiatives
Providesinformation to supervisors and co-workers by telephone, in written form,e-mail, or in person in a timely manner.
Keepsup-to-date technically and applies new knowledge to job.
Informsand/or updates leaders on relevant information in a timely manner.
Manages time effectively and conducts activities inan organized manner.
Presents ideas, expectations and information in aconcise, organized manner.
Uses problem solving methodology for decisionmaking and follow up.
Performs other reasonable duties as assigned bymanager.
Deliveringon the Needs of Key Stakeholders
Strong desire to solve business problems using data andanalytically based solutions.Demonstrated ability to find creative solutions to complex andchallenging analytical problems.
Strong interpersonal skills and ability to work well withnon-technical and technical audiences. Ability to explain complex informationin a way easily understood by a non-technical audience, and clearly communicateproject needs, risks, delays, and outcomes to all levels of theorganization.
Understandsand meets the needs of key stakeholders.
Providestechnical expertise and support to persons inside and outside of thedepartment.
Developsspecific goals and plans to prioritize, organize, and accomplish work.
Determinespriorities, schedules, plans and necessary resources to ensure completion of anyprojects on schedule.
Collaborateswith internal partners and stakeholders to support business/initiativestrategies
Communicatesconcepts in a clear and persuasive manner that is easy to understand.
Generatesand provides accurate and timely results in the form of reports, presentations,etc.
Demonstratesan understanding of business priorities
Adaptability – Maintains performance levelunder pressure or when experiencing changes or challenges in the workplace.
Communication– Conveys information and ideas to others in a convincing and engaging mannerthrough a variety of methods.
ProblemSolving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains andcompares information from different sources to draw conclusions, develops andevaluates alternatives and solutions, solves problems, and chooses a course ofaction.
ProfessionalDemeanor -Exhibits behavioral styles that convey confidence and command respect fromothers; makes a good first impression and represents the company in alignmentwith its values.
StrategyDevelopment -Develops business plans by exploring and systematically evaluatingopportunities with the greatest potential for producing positive results;ensures successful preparation and execution of business plans througheffective planning, organizing, and on-going evaluation processes.
Buildingand Contributing to Teams -Participates as a member of a team to move toward the completion of commongoals while fostering cohesion and collaboration among team members.
StrategyExecution –Ensures successful execution across of business plans designed to maximizecustomer satisfaction, profitability, and market share through effectiveplanning, organizing, and on-going evaluation processes.
Drivingfor Results -Sets high standards of performance for self and/or others; assumes responsibilityfor work objectives; initiates, focuses, and monitors the efforts of selfand/or others toward the accomplishment goals; proactively takes action andgoes beyond what is required.
Planningand Organizing -Gathers information and resources required to set a plan of action for selfand/or others; prioritizes and arranges work requirements to accomplish goalsand ensure work is completed.
CustomerRelationships -Develops and sustains relationships based on an understanding ofcustomer/stakeholder needs and actions consistent with the company’s servicestandards.
CoworkerRelationships - Interacts with others in a way that builds openness, trust, and confidence inthe pursuit of organizational goals and lasting relationships.
GlobalMindset -Supports employees and business partners with diverse styles, abilities,motivations, and/or cultural perspectives; utilizes differences to driveinnovation, engagement and enhance business results; and ensures employees aregiven the opportunity to contribute to their full potential.
Generating Talent andOrganizational Capability
OrganizationalCapability -Evaluates and adapts the structure of assignments and work processes to bestfit the needs and/or support the goals of an organizational unit.
TalentManagement -Provides support and feedback to help individuals develop and strengthen skillsand abilities needed to accomplish work
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.