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Latitude, Inc. Digital Marketing Specialist in Catonsville, Maryland

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. This position has an emphasis on the ability to gather, analyze, and use insights from the data-rich digital environment to achieve results. Our ideal candidate is goal-oriented, metrics-driven, collaborative, and adept at problem-solving. Strong candidates will also demonstrate excellent interpersonal skills, and capacity to manage priorities and deadlines using the flexibility and creativity that a nonprofit environment demands.

Essential Functions:

  • Oversee all aspects of our digital marketing, including web, SEO/SEM, email, social media, and periodic paid advertising campaigns

  • Provide accurate and timely reporting and analysis on metrics related to the performance of all digital marketing campaigns and activities against goals (OKRs, ROI)

  • Identify the latest trends and technologies affecting our industry, using insights to increase performance and optimize spend where relevant

  • Develop and monitor campaign budgets

  • Work with team to brainstorm new and innovative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and touch points

  • Manage vendor relationships and billing for the food bank?s online work

Requirements

  • Bachelor?s degree in Marketing, Digital Communications, Advertising, or other relevant field

  • 5+ years? experience in a digital marketing/fundraising or advertising position

  • Excellent analytical abilities, and a proven track record of using data and benchmarking to achieve strong business results in social media, e-mail, and digital advertising platforms

  • Experience in a nonprofit setting

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