BD (Becton, Dickinson and Company) Senior Manager, Marketing Analytics in Franklin Lakes, New Jersey
Job Description SummaryReporting to the Associate Director of Marketing Operations & Analytics, the Senior Manager will interface with Marketing, Sales, Finance & Channel Mgmt. teams and lead analytics partnerships and provide on-going support for market and financial modelling, marketing performance analysis and sales effectiveness. The successful candidate will have a broad background in healthcare environment leading strategic analytics projects, marketing, selling and financial performance analysis, business intelligence tools and delivering thru cross-functional partnerships.
This role is with the US Region Integrated Diagnostic Systems Business Unit and provides a tremendous opportunity to drive commercial effectiveness across diverse mix of new product launches and existing Instrument & Consumable categories by building data oriented insights framework leveraging partnerships with Product Marketing, Sales, Channel Mgmt., & Shared Services teams.
Lead the development of a measurement framework for Omnichannel Digital sales & engagement campaigns and work with cross-functional teams to integrate into the planning process. Build and establish benchmarks and goals across all key KPI’s.
Leading partnerships with product portfolio teams and driving analytical insights and revenue optimization strategies
Enabling revenue forecast modelling of existing and new product launches incorporating market and business events using best-in-class statistical techniques
Partner with product, sales and leadership to identify KPIs and develop visual dashboards primarily using Power BI (and Excel in some cases).
Support data stewardship of IDS customer master data in partnership with US region MDM team
Support customer and market data segmentation analysis and salesforce (SFDC) field deployment for targeting and funnel performance
Support adhoc analytical project requests and base business performance reporting
Support customer contract compliance monitoring by collaborating with Finance, contracts compliance & sales teams.
Support data extraction and consolidation activities to enable interactive dashboard build and improve business insights.
Proactive approach to understanding data sources, data definitions and commercial processes.
MBA with a strong background in analytics or related business field.
5+ years of digital marketing analytics experience
7+ years of leading major marketing analytics projects and supporting product launches
10+ years of hands on financial and market modelling analysis /BI experience supporting commercial effectiveness
Experience working with the Healthcare OEM companies strongly preferred
Demonstrated leadership in the area of performance tracking.
Demonstrated initiative and tenacity to begin a project and complete it.
Expertise with several leading analytics tools, such as PowerBI and Excel. Ability to learn other tools and evaluate tools for suitability of implementation.
Skilled at manipulating numbers. Demonstrated analytics and/or data architecture skills.
Strong graphics and visualization. Ability to convey message simply and advise on best possible graphics visualizations.
Financial analysis and modeling capabilities preferred.
Knowledge of SAP/BI usage with experience building reports and dashboards a plus.
Knowledge of various marketing and sales measurement systems.
Ability to provide a solid plan for complex projects including stakeholder alignment planning, communication planning and process change planning.
Collaborate with the immediate and broader functional team to help provide holistic actionable insights.
Strong analytic and critical thinking skills
Strong verbal and written communication skills
“Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status.”
Primary Work LocationUSA MD - Sparks - 7 Loveton Circle
Additional LocationsUSA NJ - Franklin Lakes
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.