Window Nation, LLC Digital Marketing Specialist in Fulton, Maryland
The Digital Marketing Specialist will oversee and implement marketing initiatives that directly support and improve online conversion.
Execute website SEO and UX strategy, at a tactical level
Identify and evaluate digital trends for potential test activations
Conduct and manage A/B & variant testing to improve conversion and optimize the lead funnel
Research and present actionable insights on how to increase lead conversion and improve the prospect to the customer journey
Analyze SEO performance and implement optimizations; reporting on performance using Google Analytics and SEMRush
Manage agency partner execution of paid digital campaigns for social, PPC, OTT and programmatic.
Monitor and support reporting for all digital lead generation activity on a daily/weekly/monthly basis
Manage paid digital budget
Support target audience definition/segmentation, audience engagement via relevant and personalized content, and lead/prospect/customer lifecycle planning
5+ year of digital marketing experience, with a background in direct response lead generation
BA or BS required
Understanding of fundamentals and the ability to employ best practices for digital marketing functions including web development, lead generation (email, banner ads, online video, paid search and SEO, etc.)
Experience with analytics and reporting tools (Google Analytics, Console, Optimize).
Proficiency with marketing automation platforms like HubSpot, Marketo, Pardot, MailChimp, or similar tools. (Preference given to candidates with HubSpot certification)
Experience with website content management a must
Strong problem-solving and critical-thinking skills. Ability to analyze data, synthesize results, extract insight, develop recommendations, and present findings to senior management.
The ideal candidate is adept at managing multi-channel advertising campaigns specific to lead generation and understands how to optimize the full customer acquisition funnel from lead to sale.
Highly organized with the ability to plan and manage large scale projects independently
Hands-on, must be able to execute in addition to plan
Results-oriented strategist with the passion and expertise to dramatically grow business results
Project management and organization skills essential
Certified in Google Analytics
Experience with SEM Rush or similar SEO management tools
All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.