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Latitude, Inc. Engineering Marketing Analyst in Hunt Valley, Maryland

Job Type: Full-time

Pay: $65,000.00 - $85,000.00 per year

The Marketing Analysts are on the front lines of our digital marketing campaign management. Associates are responsible for the creation of copy and content across all digital marketing platforms as well as the day-to-day management of campaigns to ensure we?re meeting and effectively utilizing our budgets; identifying performance successes, issues, and trends; and implementing basic optimizations to ensure we?re meeting our clients? marketing goals.

Responsibilities:

  • Daily and weekly management of digital marketing campaigns across multiple platforms (Google, Microsoft, YouTube, Facebook/Instagram, LinkedIn, Twitter, Snapchat, etc.), including copy creation, campaign implementation, budget management, performance review, and basic optimizations

  • Creation, implementation, maintenance, and troubleshooting of remarketing and conversion tracking pixels across clients? websites

  • Executing keyword research for paid search marketing campaigns, both for initial build-out of campaign strategy as well as expansion of existing strategies, then utilizing this keyword research to create strategic paid search campaigns

  • Crafting strategic, well-written copy for paid social marketing campaigns that aligns with clients? branding and style guidelines as well as their goals and objectives

  • Analyzing campaign performance data utilizing various marketing platforms, Tableau, and Google Analytics while identifying basic trends and actionable insights for client reports

  • Assisting with the creation of strategic digital marketing proposals as needed

Qualifications:

  • Bachelor's degree required, Marketing/Advertising major or concentration preferred

  • Experienced working with Architectural Firms, Engineering Firms, or related industry experience

  • 1+ years of relevant work/internship experience in the digital marketing space

  • Experienced with working with proposals

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