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CareFirst BlueCross BlueShield Product Manager - Lifecycle in Owings Mills, Maryland

Resp & Qualifications

PURPOSE

The Product Manager – Lifecycle is responsible for championing and growing product lines to meet financial goals and align with our brand and user experience. Product Manager - Product Lifecycle will conceive of and produce executive level product analyses and recommendations for Senior Leadership that include what products to retain and what products to retire based on data. They will produce competitive product and pricing analyses to demonstrate areas of opportunity and implement strategies to capture those opportunities within assigned product lines. The Product Manager - Lifecycle is responsible for coordinating the activities required to bring the product to market and mitigates issues related to pricing, operations, distribution, and the sale of products within their assigned portfolio. They will apply professional knowledge to resolve any issues by aligning solutions with organizational policies and procedures.

ESSENTIAL FUNCTIONS

Serve as a representative building relationships with other departments to collaboratively propose and partner on product development and implementation to introduce new product components or enhance existing products or product lines. Collaborate on resolving operational issues related to maintaining product levels and achieving organizational goals.

Partner with Manager, Product Lifecycle and Director, Product Lifecycle to identify short and long-range strategies as well as resources needed for product expansion and contraction within organization. View product portfolio comprehensively to assess the breadth and depth of product offerings. Provide product insight and direction to optimize new product launches. Conduct and manage primary and secondary market research products, including partnering with marketing and sales to leverage findings into successful product launch.

Analyze data and make strategic recommendations including recommending pricing strategies, and monitoring budget and expenditures. Analyze, interpret, and translate data both internally and externally to understand target markets and opportunities. Monitor the market; competitive, technology, and regulatory environments. Perform operational tasks within the product lifecycle to include new product introduction, planning and scheduling, availability, and dashboard management.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education Level: Bachelor's Degree

Education Details: Marketing, Business or related field

Experience: 3 years product analysis, product management or related business experience

In Lieu of Education

In lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Knowledge, Skills and Abilities (KSAs)

Highly developed analytical skills and must be able to effectively communicate complex marketing and business related issues to a diverse audience (both written and orally).

Ability to build productive relationships, be effective in individual and group meetings, be skilled in conflict resolution negotiations, and be able to lead and work effectively on cross-functional teams.

Aggressive in desire to produce innovative alternatives, and be willing to defend suggestions in varied circumstances.

Proficient in Word, Excel, and Powerpoint

Additional Skills and Abilities

The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs. Must be able to effectively work in a fast-paced environment with frequently changing priorities, deadlines, and workloads that can be variable for long periods of time. Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Hire Range Disclaimer

Actual salary will be based on relevant job experience and work history.

Where To Apply

Please visit our website to apply: www.carefirst.com/careers

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

REQNUMBER: 14429

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