T. Rowe Price Search Engine Optimization Marketing Manager in Owings Mills, Maryland
A career at T. Rowe Price says you want to contribute and make a difference at a leading global investment management firm where success results from the dedication our associates have in building success for our clients. We are a growing organization of associates from diverse backgrounds, experiences, and perspectives.We take a long-term view on associates and their careers. Our associates do phenomenal work with purpose, and as a result, we provide growth opportunities through in-person and online training, management development programs, and career development on the job.If you are seeking a meaningful work experience along with a workplace culture that thrives on teamwork, we invite you to explore the opportunity to join us.
About this Job:
Develop research-backed search engine optimization strategies for T. Rowe Price’s personal investing website within the financial services industry. Work collaboratively with a team that includes paid media, copywriters, PR, web developers and other roles to share insights and recommendations to improve SEO.General Responsibilities
Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities, expanding search visibility among target audiences
Develop and optimize meta tags, titles, descriptions, URL, headings, images, and schema markup for both new and existing content pages
Provide research-backed recommendations and execute strategies for content development in alignment with SEO goals
Own the execution of on-site and off-site SEO tactics with the goal of improving SEO performance against KPIs: search visibility, visits, leads, engagement metrics, and conversions.
Assist with link building campaigns across internal and external partners
Monitor and evaluate search performance, including keyword rank and more
Periodically execute technical SEO audits, as directed, to ensure crawlability
Track competitive trends and competitor keywords
Keep pace with SEO and internet marketing industry trends and developments
Communicate to team and management on project development, timelines, and results
Train Individual Investor team members on the basics of search engine optimization and its impact on campaign performance website analytics
Maximize productivity, effectiveness, and efficiency by using tools of the trade, such as Adobe Analytics, Google Search Console, Screaming Frog, Google Trends, Moz, Conductor Searchlight and more.
Qualifications-Bachelor's degree or the equivalent combination of education and relevant experience AND-8+ years of total relevant work experiencePreferred Qualifications
4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
Experience in SEO required
Specific knowledge about search engines and their ranking algorithms
A strong understanding of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding.
Understanding of SEO KPIs and reporting/analytical tools like Google Search Console, Moz, SEMRush, AHREFs, AWR, Screaming Frog, Conductor Searchlight, etc.
Strong knowledge of Web Analytics applications such as Google Analytics or Adobe Analytics
Demonstrated proficiency with HTML & Content Management Systems
Strong content writing and copy-editing ability
Proven experience with the development, implementation, management, analysis, reporting of SEO strategy
Experience in or with digital marketing for lead generation, channels, sources, best practices and KPIs.
Proficiency in MS Excel, PowerPoint, and Word
Ability to think creatively, and identify and solve problems
Ability to clearly and effectively articulate thoughts and points
Ability to coordinate with cross-functional teams and thrive in a highly collaborative environment
Job Family: Marketing
Track: Knowledge Management
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.T. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services that investors can rely on–now, and over the long term.
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