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T. Rowe Price Senior Writer, Content Strategy in Owings Mills, Maryland

A career at T. Rowe Price says you want to contribute and make a difference at a leading global investment management firm where success results from the dedication our associates have in building success for our clients. We are a growing organization of associates from diverse backgrounds, experiences, and perspectives.We take a long-term view on associates and their careers. Our associates do phenomenal work with purpose, and as a result, we provide growth opportunities through in-person and online training, management development programs, and career development on the job.If you are seeking a meaningful work experience along with a workplace culture that thrives on teamwork, we invite you to explore the opportunity to join us.

The Senior Writer, Content Strategy is an experienced, full-time professional who works onsite, collaborating with Brand Managers, segment marketers, and creative partners to plan, design, and develop brand messaging strategies and content that have enterprise-wide impact. The Senior Writer, Content Strategy gathers content requirements, develops a strategy based on client and brand goals, and is responsible for writing content--from messaging platforms to tactical marketing pieces--throughout the marketing process.


• Write positioning language, messaging, and marketing content that distinguish T. Rowe Price, its capabilities, and products in a crowded marketplace

• Engage partners to determine projects’ overall content requirements, objectives, assumptions, risks, and success factors

• Facilitate and/or lead team ideation sessions

• Develop and co-create creative concepts with design partners that break through clutter

• Provide consultation and review for content created in other segments

• Prepare plans for maintaining and governing content post-launch


  • 8+ years of editorial experience with content for print and digital

  • Strong content strategy experience, including content auditing and analysis, information architecture, SEO techniques; familiarity with social networks a plus.

  • Superb writing, editing, and project management skills.

  • Outstanding communication and presentation skills.


  • 5 years of editorial experience in financial industry, including development of messaging strategies, creative campaigns, and marketing communications.

  • Experience in content strategy with a focus on planning, writing, and governing content for enterprise-wide use.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.T. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services that investors can rely on–now, and over the long term.

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