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Latitude, Inc. SEO Marketing Data Specialist in Owings Mills, Maryland

Marketing Data Specialist

Position Description:

Our client has an opening for a Marketing Data Analyst/Specialist. Candidates must have an understanding of analytics coupled with specific channel knowledge: Including web, social, paid search, SEO/SEM, email. Strong reporting and visualization skills are required to assist aligning outcomes to strategic goals and metrics-driven business decisions.

Your future duties and responsibilities:

  • Assist in optimizing digital campaigns, website experiences and ad spend through analyzing performance metrics, data, and trends.

  • Monitor, analyze and spot trends across digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

  • Monitor web analytics tools and assist in providing insight and analysis monthly on trends.

  • Ensure the flow of campaign and visitor data through various stages of web and digital user journey is streamlined and tracked

  • Collaborate with the marketing team, and other teams to develop, execute and analyze results for digital marketing campaigns

  • Must be able to synthesize data from multiple sources to spot and report trends and outliers

  • Assist in reporting on organization performance utilizing standard reporting and visualization tools (Google Analytics, Google Tag Manager, Tableau, Google Data Studio, Excel and Datorama)

Required qualifications to be successful in this role:

  • Experience with reporting and visualization tools including, but not limited to: Google Analytics, Google Tag Manager, Tableau, Google Data Studio, Excel and Datorama

  • Strong proficiency with MS Office applications, have excellent grammar skills and a strong attention to detail.

  • A degree in Media management or Broadcasting is desired