Lutheran Immigration and Refugee Service Content and Digital Specialist in Remote, Maryland
Content and Digital Specialist
Benefits:Excellent Benefit Package Offered
Employment Type:Full Time
Description:If you are passionate about transforming communities with a mission-driven organization, then we have the opportunity for you!
Reporting to the Deputy Chief of Staff, the Content and Digital Specialist will serve as a key member of the LIRS Communications and Marketing Team and will be responsible for developing and implementing creative digital marketing strategies through web content management, tracking metrics, managing organization wide e-mails, social media, video, graphic design, paid media, search engine optimization, and more. They will work across the organization to design and support communications-related projects and events and support the communications and marketing department.
Key Areas of Responsibility
Responsible for managing all social media accounts for LIRS, as well as for our President & CEO, which includes developing content, graphics and video as needed
Develops and executes on a proactive, weekly social media calendar for LIRS and the President/CEO's social media accounts
Assists in writing, creating, editing, delivering, and optimizing a range of communications materials including op-eds, blogs, and various external-facing materials
Responsible for coordination and oversight of department and President's Office-led events (many of which are currently virtual), including logistics, run of show, event marketing, and relevant content
Responsible for drafting, designing, scheduling, and sending event-related e-blasts
Manages LIRS email lists, including related consolidation and organization of lists
Works collaboratively to conceptualize and advance e-mail, social media, and various digital advertising campaigns and initiatives that support LIRS's organizational mission and strategic objectives, with an emphasis on heightening awareness of LIRS programs
Tracks and provides updates on social media, digital, and web-based metrics
Monitors digital media trends and helps to brainstorm strategies to advance online performance; establishes and reports on benchmarks to measure engagement with/impact of LIRS communications efforts
Grows and cultivates LIRS's online community through innovative digital marketing strategies
Brings new ideas, tools, technologies, and insights to the Communications and Marketing Team
Qualifications and Requirements:
Bachelor's degree in related field preferred
Three to Four years related experience in marketing/communications, digital media, online communications, or a related field
Exceptional writing and editing skills, and the ability to develop messaging and deliver information in a compelling manner
Demonstrated knowledge of online marketing and communications strategies and tactics, digital trends, and technologies
Experience in tracking and analyzing media metrics
Experience in web management/web development including WordPress; knowledge of basic HTML; proficiency in web content development, software, and standards
Experience with content management systems and web platforms (preferably MailChimp, Luminate, WordPress), search engine optimization, Google Analytics, and graphic design applications, such as Adobe InDesign, Canva
Background of leading and/or overseeing graphic design projects
Ability to work collaboratively across organizational lines, manage multiple projects simultaneously, and meet deadlines
Commitment to LIRS's core mission and values and an ability to model those values in relationships with colleagues and partners; commitment to empowering refugees and migrants
Lutheran Immigration and Refugee Service (LIRS) is a national faith-based organization with an 80-year history, a budget of over $55 million per year, and over 80 headquarters staff. Widely recognized for our expertise in implementing federal programs on behalf of refugees and migrants in the United States,LIRS resettles refugees, reunites children with their families or provides loving homes for them, conducts policy advocacy, and advances the protection and rights of vulnerable migrants.
Headquartered in the beautiful Inner Harbor of downtown Baltimore we provide services nationwide through a network of affiliates.