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Choice Hotels Creative Designer in Rockville, Maryland

In the hospitality industry, people matter. That's why here at Choice Hotels we're always looking for exceptional people - people who will challenge us, make our team more creative, more innovative and stronger through diverse perspectives and experiences. People who know how to roll up their sleeves and tackle the job at hand; who go the extra mile to get the job done - and done well. At Choice, we are looking for employees to connect the world through the power of hospitality - and we offer personal and professional growth, the ability to contribute, to make a positive difference in the workplace and your community and the opportunity to thrive. Choice brings together people, brands, and technology to enable success.

The Role:

As a key member of the Marketing and Content Strategy team, the Creative Designer plays an essential role within the Customer Center of Excellence (CCoE) where he or she will be responsible for designing marketing elements and providing art direction for omni channel campaigns. Creative design and art direction for the Choice Hotels master brand omni channel marketing efforts including email,, Choice Privileges (CP), and our key core, foundational and extended stay brands.

Working within the CCoE, partner with key constituent groups to design and execute omni channel creative for the Choice Hotels core mulitbrands, including core, foundational and extended stay brands. Ensures that corporate strategies are in alignment with the Choice Hotels master brand and primary brands strategy to drive business value across the organization.

Primary Duties and Accountabilities:

  • Provide creative design, art direction and quality control over all concepts, projects and content creation for all marketing channels that flow through the CCoE.

  • Cross-functionally collaborates with CCoE members and channel/program stakeholders to continually drive cohesive creative design and art direction that successfully communicates our brand value proposition, positioning, and personality.

  • Strong ability to prioritize work and resources across engagements based on short- and long-term need. Will be expected to handle multiple on-going projects. Must be able to multi-task efficiently, manage resources, and scheduling.

  • Manages ideation, development and implementation of creative design with internal partners and external agency partners.

  • Manage and evolve brand standards as necessary.

  • Collaborates and partners directly and cross-functionally with UX, Content Strategy, Email Communications/Operations, Choice Privileges, B2B, Global Sales, brand teams, and other business groups to design and direct creative development for omni channel marketing efforts and obtain organizational buy-in.

  • Ensure all marketing communications across various touchpoints remain consistent with established brand guidelines and align with strategic marketing goals.

  • Leverages Performance Analytics/Research to ensure best practices are infused into the creative design and art direction efforts to ensure creative direction is relevant for target and industry.

Skills, Education, and Experience:

  • A minimum 7+ years of experience in graphic design working within a branding, advertising, agency or in-house marketing environment.

  • Strong understanding and knowledge of consumer brand principals and management.

  • Previous experience in the hotel/travel industry or in consumer goods preferred.

  • Experience with HTML, and/or CSS, responsive/adaptive design principles and Adobe Creative Suite on a Mac platform.

  • Experience with new media (i.e. AR), UX/UI, Adobe After Effects and Premier a plus.

  • Strong portfolio of work that demonstrates expertise across email, web, digital ads, landing page designs, printed collateral, event graphics, and more.

  • Outstanding creative judgment.

  • Excellent communication and presentation skills.

  • Familiarity with a range of project management and digital marketing tools like Microsoft Teams, Microsoft SharePoint, etc.

  • Creative vision and ability to keep up to date and synthesize design trends in order make suggestions on how to evolve omni channel marketing efforts for Choice Hotels.

  • Bachelor’s Degree, or equivalent experience.

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.


We bring together the people, brand and technology that enable the success of others – welcoming every guest, every partner, everywhere their journey takes them.

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