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BioTelemetry, Inc. Marketing Coordinator in Rockville, Maryland

BioTel Research

Marketing Coordinator

Rockville, MD

Position Summary:

The Marketing Coordinator oversees and assists in managing the marketing content for the company. In addition, this role provides support to the marketing manager and product/services development functions of the organization to ensure adequate and proactive support of the sales function. The Marketing Coordinator reports to the BTR Marketing Manager.

Responsibilities:

  • Adhering to all Company Quality System Procedures, regulatory requirements and budget commitments

  • Develop, implement, and facilitate annual marketing plan and budget including:

o Branding

o Marketing Communications

o Tradeshows, Seminars and Events

o PR & Advertising

o Service Launches

o Lead Generation

o Web sites and social media

Clear objectives and ROI measurement/reporting

  • Marketing Communications

o Development of key messages and standards to communicate our brand identity, and ensure consistency

o Collaborate closely with Agency(ies) to develop marketing media and materials

o Write and proofread Marketing copy

o Ensure web site(s) is up to date and its messaging is consistent with overall marketing objectives

o With Agency support, supervise integration with social media such as LinkedIn, Twitter, blogs, etc.

  • Sales Support

o Support Sales in planning and development of client presentations

o Oversee management of and reporting from CRM system

o Supervise RFI/RFP Writer and/or produce RFI/RFPs

o Supervise new service launches, with cross-disciplinary support

o Sales training

  • Market Research/Outreach

o Gathering, analyzing and interpreting competitive market analysis data

o Proactively monitor competitor, partner and client base activity

o Network with industry thought leaders and other professionals responsible for delivering leads and market intelligence

o Build and maintain strong relationships with internal and external key stakeholders to ensure proper messaging of company beliefs and service offering

  • Management Support

o Develop and deliver insightful presentations and strategies to management teams

o Ensure the integration of the marketing function within the organization

o Develop effective and sustainable pricing strategies for services to be marketed, and maintain information for effective use by sales team

Education:

  • Bachelor’s degree in Business Administration or related field

  • Masters in Marketing or related field preferred

Experience:

  • 2-5+ years of marketing/sales experience and success with expertise in solution sales and international markets

Skills:

  • Demonstrated proactive marketing/sales leadership and innovation

  • Excellent written and verbal communication and presentation skills

  • Self-starter, highly motivated, works independently, uses effective analytical, organizational and time management techniques

  • Strong interpersonal, communication and negotiation skills with the ability to prioritize and meet deadlines

  • Understanding of the clinical trial process and the day-to-day operations of research service providers, particularly cardiac safety core labs

  • Demonstrated knowledge and use of Microsoft Office and CRM software

BioTelemetry, Inc

ID: 2018-2978

External Company Name: CardioNet

External Company URL: http://www.cardionet.com/

Street: One Preserve Parkway

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