ARAMARK Marketing Manager, Avendra Group in Rockville, Maryland
Aramark (NYSE: ARMK) proudly serves the world's leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Our 280,000 team members deliver innovative experiences and services in food, facilities management and uniforms to millions of people every day. We strive to create a better world by making a positive impact on people and the planet, including commitments to engage our employees; empower healthy consumers; build local communities; source ethically, inclusively and responsibly; operate efficiently; and reduce waste. Aramark is recognized as a Best Place to Work by the Human Rights Campaign (LGBTQ), DiversityInc, Black Enterprise and the Disability Equality Index. Learn more at www.aramark.com or connect with us on Facebook and Twitter.
The primary responsibility of this role will be to lead and support a wide range of marketing and growth projects and programs (strategy and day-to-day) that benefit the procurement services providers (PSPs) and group purchasing organizations (GPOs) within the Avendra Group organization, a division of Aramark. We are looking for a strong general marketer with a growth mindset, and this person should also bring some special marketing skills to round out the team, such as: strong digital marketing background and ideas (marketing automation, email service providers, content management systems, framework/experience with developing/managing "Martech stack", etc.), content management strategy, and execution, strategic marketing/competitive assessment skills.
Digital marketing - Support the development of the Avendra Group "Martech stack" to help guide the strategy and use of our tools across campaigns and programs and raise the business case for new tools needed. Directly manage different digital tools and campaigns to support growth initiatives. Experience with various KPI measures for performance of various products in use, to prove effectiveness, trends, issues, etc.
Content management - Help tell the story, expand brand awareness, generate interest by contributing to and leading various components of the divisions content management strategy
Help manage integrated marketing efforts including compiling prospect lists, creating messaging, overseeing campaign landing pages, email outreach and lead nurturing, managing digital assets including public and customer websites and social media channels, overseeing logistics of events and conferences, and other assigned marketing activities.
Be a centralized point of competitive monitoring, training, translation for the GPO/PSP business. Including centrally managing information, coordinating how information is shared out into the organization and with different brands, managing information being fed back in. Develop action plans, analyze options, create recommendations. Developing related materials (ideas for bolstering offering vs. competitive market, messaging)
Lead/support various growth projects to support new market entry endeavors, new product development and other strategic projects as needed
BS/BA in relevant field or equivalent years' experience. 8+ years of experience in marketing, strategy, communications, or related field.
Excellent writing, editing and verbal communication skills
Self-starter that can figure out what needs to be done and executes
Ability to solve problems in a proactive manner
Experience in developing strong relationships within and outside of the organization
This role will work with cross-functional teams and external resources to drive day-to-day marketing activities. This means you will be a strong project manager and adept at interacting, communicating, and partnering with other departments and teams
Demonstrated organizational skills, flexibility, assertiveness, and team orientation
Prior experience with range of marketing and sales enablement tools: e.g. WordPress, SharePoint, Adobe, Photoshop, HubSpot/Market/Acoustic, Salesforce, Microsoft Office, etc.
Aramark is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer – Minority/Female/Disability/Veteran
Aramark will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance ordinance.