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Stanley Acess Technologies Senior Brand Strategist – CRAFTSMAN in Towson, Maryland

74479BRTitle:Senior Brand Strategist – CRAFTSMANBusiness:Global - GTS - Customer Experience (GCX) State/Country/Province:Maryland No. of Positions:1Job Description:Senior Brand Strategist – CRAFTSMAN – Remote

Come Build The World With Us.

This is the career you’ve been waiting for your whole life. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and BLACK+DECKER. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

The Global Tools & Storage (GTS) division of SBD, which drives $10B of the total $14B business, is currently seeking a Senior Brand Strategist on the CRAFTSMAN brand. This position will report to the CRAFTSMAN Group Brand Manager, as part of the Global Customer Experience (GCX) team. This position will develop the strategic marketing plans and lead the flawless execution of the plans into market to reach specific target audiences and drive brand awareness, consideration, and advocacy.

Who You Are

You’re a curious problem solver who has the ability to bring big ideas to life. You’re creative and scrappy but can navigate a large organization with ease. You’re agile and adaptable but work with precision to ensure we deliver top-notch customer experiences, always. You also have:

  • BA/BS Required

  • 5+ years’ experience in a B2B or B2C marketing or brand management role

  • Excellent strategic planning and analytical capability

  • Experience developing and leading brand marketing campaigns

  • Proficiency using PowerPoint and strong presentation skills

  • Communicates and works effectively with people at all levels both internally and externally

  • Demonstrated knowledge of product planning and market research

  • Strong business acumen, including financial/budget management skills

  • Able to direct flawless execution with attention to detail

  • Open, agile mindset and approach, and a bias towards action

  • Exceptional project management, organizational, and communication skills

  • Demonstrated skills in coaching, mentoring, and development of others

What You’ll Do

We are seeking an enthusiastic leader, who will be proactive and work cross-functionally with the business and GCX teams to develop and execute disruptive marketing solutions. You will join a marketing team that is responsible for setting the brand’s global strategic vision and brand identity and develop the annual marketing plans and campaigns to support product innovation each year. To make this happen, we outline clear strategies at the beginning of the year, but also adjust quickly to changing realities. The Senior Brand Strategist manages major brand initiatives and campaigns in addition to day to day work processes for product category initiatives. Strategic thinking, attention to detail and on time delivery are crucial.


  • Lead marketing campaign process that delivers on target insights, benefit, and brand equity

  • Develop strategic go-to-market plans and execute across traditional and digital media and in-store environments to set up CRAFTSMAN for growth

  • Collaborate with a cross-functional team to set the brand strategy and vision, seek out new ideas, and drive engagement and relevancy for the CRAFTSMAN brand

  • Ensure compliance of the brand standards and maintain consistency of all communication elements across marketing-based activities

  • Deliver brand projects on time, on budget, and with excellence

  • Effectively work cross-functionally and build relationships with internal teams, from studio to insights to our channel/commercial and product team partners

  • Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories

  • Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, 401k, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

  • Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

  • Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

  • Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

  • Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

Stanley Black & Decker is one of the world's largest, fastest growing and most dynamic companies. SBD, a Fortune 200 company is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth.



All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Requisition Number:74479BRFunction:Marketing City:TowsonEEO Statement:All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.Featured Category on SBD Careers:Marketing & CommunicationsShow Virtual Roles:Virtual