Stanley Acess Technologies Social Group Marketing Manager in Towson, Maryland
73455BRTitle:Social Group Marketing ManagerBusiness:Global - GTS - Customer Experience (GCX) State/Country/Province:Maryland No. of Positions:1Job Description:Social Group Marketing Manager- North America- Remote
We Don’t Just Build the World, We Build Innovative Technology Too.
This is the career you’ve been waiting for your whole life. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black & Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company .
Who You Are
You’re a curious problem solver who has the ability to bring big ideas to life. You’re creative and scrappy but can navigate a large organization with ease. You’re agile and adaptable but work with precision to ensure we deliver top-notch customer experiences, always. You also have:
5+ years’ experience in digital marketing.
Bachelor’s Degree in Marketing or Digital Marketing, Communications, (Preferred). Masters/MBA Preferred. Engineers welcomed.
Excellent written and verbal communication skills.
Excellent analytic skills. Data driven.
Able to move and thrive in a matrixed organization.
Experience on leveraging Own Digital Media as Content Platforms
Strong experience building social network communities and engagement with limited budget
Strong experience identifying, managing and developing micro and nano influencers
Strong experience capitalizing live events into snackable social content
Experience developing communities in Facebook, Instagram, LinkedIn, Pinterest and Tik Tok
Snapchat, WhatsApp, Facebook groups development experience a plus
eCommerce D2C experience a plus
Skilled in managing and motivating a team via influence .
Strong entrepreneurial spirit with eagerness to meet and exceed goals and targets.
Demonstrated proficiency in managing more complex web development and marketing projects, including working closely with IT on integrations.
Being able to go from strategy to execution. Able to get hands dirty.
Excellent interpersonal interactions with staff, colleagues, cross-functional teams, and third parties.
Experience with web analytics and reporting tools (Social Bakers).
Experience leveraging UGC, managing agencies and identifying global content to use
Strong work ethic; High energy level and highly motivated. A self-starter.
Ability to understand the cross functional pieces of the SBD business process and bring value added thinking to improve the target business process.
Ability to multi-task, problem-solve, and prioritize in a fast paced working environment.
Ability to be strategic and get her/his hands dirty.
Drive Social digital transformation aligned with global digital strategy.
Work in conjunction with Commercial Teams, eCommerce, global and other GCX functions in the development of innovative world class social plans and tactics that will support achieving SBD’s Business Objectives for North America.
Work side by side with Ecommerce teams to create synergistic plans focused on optimizing ROAS while building our Brands.
Continuously evolve and understand the social competitive landscape.
Constantly evaluate the most effective ways to deliver our messaging to the online users and identify online mediums that are best served to meet overall marketing objectives. Focus on customer and end-user engagement initiatives.
Manage regular reporting and tracking, interpret implications, report metrics appropriately and flag issues regarding social platforms.
Synthesize data to "tell the story" rather than just reporting numbers.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Lead the internal digital team in the understanding and utilization of technical platforms that would make more efficient social campaigns.
Manage external/digital and social media vendors and/or agency coordination efforts. Be bold to develop in-house capabilities.
Budget reporting and management, including preparing investment reports for internal clients and producing expenditure updates for digital and social media initiatives.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, 401k, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
What You’ll Also Get
Career Opportunity : Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development : Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture : We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company : You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic .
Requisition Number:73455BRFunction:Marketing City:TowsonEEO Statement:All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.Featured Category on SBD Careers:Marketing & CommunicationsShow Virtual Roles:Virtual