Stanley Acess Technologies Strategic Insights, Manager in Towson, Maryland
74069BRTitle:Strategic Insights, ManagerBusiness:Global - GTS - Customer Experience (GCX) State/Country/Province:Maryland No. of Positions:1Job Description:Who is Stanley Black & Decker?
We are the leader in tools and security. We are Stanley Tools. We are DEWALT. We are Mac Tools. We are Vidmar. And we are much more. We are the doors that protect you at airports. We are the lock and deadbolt on your front door. We are the hydraulic breakers that rescue trapped earthquake survivors. We are the people on the phone in an emergency. No matter where you live, what car you drive, where you shop, or what building you work in, you can bet that we had a hand in making it work. And you can guarantee that we’ll keep making it work.
We believe corporations have a broader role to play in society building on our historical, deep focus on environment, health and safety, sustainability and community engagement. This role relates to helping solve the world’s challenges, such as climate change, income inequality and workforce development. In short, we’re working to be a force for good.
Within the Global Tools & Storage division of Stanley Black & Decker we are currently looking for a Strategic Insights Manager to join our End User Insights organization. The Strategic Insights, Manager, Global Tools and Storage will drive business results by influencing business strategy, brand and product portfolio decisions, integrated marketing planning, and new product development through a constant focus on the end user, shopper, and marketplace.
Identify and assess new business opportunities at the category, brand, retailer and country level.
Provide business partners with an on-going assessment of market and industry trends, competitive activity, and retail understanding.
Mine cultural and socioeconomic trends for opportunity areas.
Combine primary and secondary data sources to identify unmet consumer needs.
Seek to understand the consumer and shopper experience across touchpoints, with a particular focus on the Point of Sale environment.
Create and implement strategic learning plans to address critical business questions.
Guide specific research development and execution using expertise in a wide variety of research methods.
Regularly create and take part in activities with consumers and shoppers to understand drivers of consideration, purchase, and loyalty.
Identify digital tools to execute quick and cost-efficient research.
Measure and evaluate initiative success. Socialize key learnings with business teams to continually drive improvement.
Help build the Strategic Insight Group’s core capabilities.
Continually identify gaps in business knowledge and research methods and propose solutions for how to address.
Identify and test innovative tools and techniques for more efficient and effective research.
Partner with the Analytics, Data Science and Business Transformation teams to bring new analytics capabilities to the company.
Vet agency and vendor partner capabilities for regional and global scale.
Key Skills & Abilities:
Ability to plan, follow through and get results
Experience in influencing senior stakeholders
Creative problem solver
Ability to think and act strategically
Ability to “connect the dots” and drive toward bigger picture insights
Ability to synthesize a large amount of data and craft a clear, concise "story" to sell business solutions
Ability to show complex information in a simple, visual way that drives understanding
Bachelor’s Degree, MBA a plus
5+ years of professional experience in Consumer Insights and/or a combination of Brand Development, Marketing Strategy, Marketing, Product/Project Management, or
Expertise in a variety of qualitative and quantitative consumer research techniques and analytics
Experience in analyzing and drawing conclusions from Point of Sale data, browsing and buying behavior, and consumer perceptions
Excellent communication skills
Stanley Black & Decker is one of the world's largest, fastest growing and most dynamic companies. SBD, a Fortune 200 company is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth.
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
Requisition Number:74069BRFunction:Marketing City:TowsonEEO Statement:All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.Featured Category on SBD Careers:Marketing & CommunicationsShow Virtual Roles:Virtual