Latitude, Inc. Product Manager (Software) in Windsor Mill, Maryland
Yet even the most powerful technology is worthless if it?s not what people want and need, if they can?t use it, or if they don?t know about it. That?s where you, as Product Manager, come in. You?ll own the product definition, work with stakeholders to refine it, and ensure engineering builds to it. You?ll build bridges to stakeholders, learn their domain and problems, and guide development to solve them. And you?ll lead launch, from pilot to customer feedback to dissemination and marketing.
As a talented product manager, you?re aware of the role?s challenges. Customers are too busy with their daily jobs to define new solutions. Moreover, they can?t define the solution: they know the problems they face and where current technology fails them, but they don?t know what the solution looks like. A good product manager appreciates that and is not deterred. They build bridges to customers, learn their domain and problems, and then iteratively define the product to solve them.
Customers often live in one world, engineers in another; a successful product manager bridges them. Working with engineers, you understand the new capabilities the technology makes possible; working with customers, you know how those capabilities can deliver value. You?ll guide engineering to make a product people want, with development tasks corresponding to product design. Classics such as Marketing High Technology, by Intel?s Bill Davidow, Disciplined Entrepreneurship, by MIT?s Bill Aulet, The Four Steps to the Epiphany, by Steve Blank, and Mastering the Requirements Process by Robertson & Robertson provide invaluable tools.
You?ll also be responsible for communicating our technology. To do so, you?ll need to know what excites customers (it?s not bits, bytes, or algorithms) and how to tangibly communicate that. Early stage technology is often too abstract to grasp; we?ve won many customers by making it tangible, for example, by producing short movies showing how it will be used in real life, even before it?s created.
A Product Manager at our client must be a fearless explorer. Our work spans multiple frontiers, often unfamiliar. If we?re developing technology to protect aircraft against cyber attacks, your reaction can?t be ?I don?t know anything about planes or cyber!? but rather ?Wow, how can I learn about both.?
Product Manager Responsibilities As Product Manager, your specific responsibilities are:
Produce the Product Definition: its Mission, Vision, Stakeholder Hopes & Fears, and Product Design.
Build bridges. Learn stakeholder?s domain and problems, guiding product development to solve them.
Understand the technology, how it works, its capabilities and its limits. Know how it can be used.
Work with engineers to build the needed product.
Lead all aspects of launch: customer pilot, testing, and feedback; dissemination and marketing.
Communicate the product directly and through media.
Drive the product?s marketing mix of customer, cost, channel, and communications.
Next Steps If this is the type of challenge you thrive on, we?d love to speak with you further. We?re located in Owings Mills in Central Maryland, in between Baltimore and Columbia, and about a half hour from the beautiful Chesapeake Bay. Most of the time, you?ll be able to work remotely.
We offer competitive salary and benefits, including health, dental, and vision; flexible paid vacation and holidays; a high caliber, collegial team and supportive work environment; unlimited professional books; and the opportunity to build the next generation of security technology.